Planet Fitness prohibits intimidating activities such as grunting, dropping weights and judging other members.
The new "judgment free" fitness center fills the 26,000-square-foot site -- the former home of Borders -- and offers more than 100 cardio machines, full locker rooms with showers, tanning beds, and hydro-massage beds.
Planet is offering special low introductory membership rates, including a promotion that offers a one-year membership for $1 down and $10 per month.
For more information, log on to http://www.planetfitness.com/.
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