FAIRFIELD COUNTY, Conn. -- Toys “R” Us will open at 5 p.m. on Thanksgiving, continuing its practice of having one of the earliest starting times for the Black Friday shopping season.
The New Jersey-based toy retailer's web site says doors will remain open until 11 p.m. on Black Friday -- 30 straight hours.
Toys "R" Us has stores in Danbury and Norwalk.
“Each year, we carefully evaluate customer feedback and consumer insights to determine how we can best help those customers eager to get a jumpstart on crossing off items on their gift lists,” Toys “R” Us Senior Vice President of Store Operations Joe Venezia, said in a statement.
Toys “R” Us began opening its stores at midnight in 2009, then moved the time back before hitting 5 p.m. for the first time for Thanksgiving 2013.
Click here to sign up for Daily Voice's free daily emails and news alerts.