DANBURY, Conn. – Western Connecticut Health Network (WCHN) has launched a new engagement campaign – “We Know You Well!” that centers on personalized health care and putting patients first.
Dr. John M. Murphy, president and chief executive officer of the health network, articulated a vision for the expanding WCHN that has become a reality: to create a regional network that provides high-value health care to residents of Western Connecticut and nearby New York with patient health and wellness at the center.
“Under the new WCHN brand tagline of ‘We Know You Well,’ the campaign personalizes the health care experience and dialogue in a way that is relatable, placing the patient at the center of everything they do. This campaign drives our work in many new and exciting ways,” said Murphy. “At WCHN we are committed to inspiring a healthier and happier community with programs designed to not only treat disease, but to also prevent it through education, screenings and healthy living."
Beyond the advertising campaign itself, WCHN has developed an entirely new unified brand identity including a new logo that symbolizes its capabilities as a network coming together to meet the unique needs of the people it serves.
“’We Know You Well’ is much more than a tagline,” said Dr. Robert Carr, a longtime primary care physician and a member of the Western Connecticut Medical Group (WCMG). “It’s the very foundation of our culture focused on preventive and primary care.”
As part of this work, Carr is spearheading nationally recognized care coordination models promoting proactive health discussions and primary care interaction. Complemented by the latest technology, new patient portals allow patient’s easy access to medical records and test results for the most comprehensive look at their health portfolio.
“The new campaign reflects our focus on providing the most personalized care experience. It’s about getting to know the patient both personally and clinically so we can tailor care to their needs, through every phase of their life, regardless of their circumstances. Because 'We Know You Well,' we can look ahead to what our patients may need in the future," said Murphy.