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United Way In Danbury Produces Award-Winning Video On Acts Of Kindness

The simple act of buying groceries can be challenging and stressful for individuals and families living paycheck-to-paycheck. United Way of Western Connecticut went to a local PriceRite grocery store to surprise shoppers with a random act of kindness
The simple act of buying groceries can be challenging and stressful for individuals and families living paycheck-to-paycheck. United Way of Western Connecticut went to a local PriceRite grocery store to surprise shoppers with a random act of kindness Video Credit: uwwesternct

DANBURY, Conn. -- A video produced by the United Way of Western Connecticut in Danbury, made with the help of Sniffen Pictures, was the Bronze winner in the 37th Annual Telly Awards.

The video, called "ALICE Acts of Kindness," earned the award in the Charitable/Not-For-Profit category.

This video was produced to advance the work of United Way of Western Connecticut, which serves Bethel, Brookfield, Danbury, New Fairfield, Newtown, Redding, Ridgefield, Sherman and Stamford.

This United Way video captures the reactions of customers at a PriceRite grocery store in Danbury who were surprised at the check-out counter with free groceries.

The filming took place in early February, when UWWC CEO Kim Morgan paid for nearly $2,000 worth of groceries for more than 40 shoppers.

There were over 13,000 entries from all 50 states and numerous countries.

UWWC works in the community to bring together the people and resources needed to address the needs of hardworking individuals and families that it calls ALICE  — Asset Limited, Income Constrained, Employed. It represents a growing number of households who are working, yet unable to afford the basic necessities of housing, food, childcare, health care and transportation.

The United Way ALICE Report revealed that 35 percent of Danbury residents go to work each day and still struggle to make ends meet. That means that thousands of individuals and families in the area may dread going to the grocery store because of the stress and difficulty in stretching their limited dollars to feed their family.

For more information on how to help, get help and to view the video, click here.

The Telly Awards was founded in 1979 and honors outstanding local, regional and cable TV commercials and programs, the finest video and film productions and online commercials, video and films. To find out more about the Telly Awards, click here

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