DANBURY, Conn. -- “Better Thinking.” That’s the tagline and corporate philosophy embraced by media planning and buying company Mediassociates, located in Sandy Hook.
It’s also the name of a new scholarship created at Western Connecticut State University by Mediassociates President and CEO Scott Brunjes.
Brunjes, a 1985 WCSU graduate with a degree in communication and media arts, explained the rationale behind “Better Thinking”: “We’re all about the people who work here and the importance of delivering value to our clients in terms of better marketing ideas, better data optimization and better results. We have to out-think our competition to do a better job for our clients and, in turn, for our own business.”
Brunjes established the Mediassociates "Better Thinking" Scholarship at Western for several reasons. The recipient of an academic scholarship when he was a student, Brunjes recalls how beneficial it was as he balanced commuting to campus, working 20 or 30 hours a week and his studies.
The Mediassociates "Better Thinking” Scholarship is available to a full-time senior student who is majoring in marketing, interactive marketing or communication/ media studies. A minimum overall grade-point average of 3.0 and a GPA of 3.25 in the student’s major are required. Also required is the submission of a short essay that addresses either “What do you hope to accomplish by choosing your field of study?” or “How has ‘Better Thinking’ helped you accomplish a personal goal?”
Assisting Brunjes in the selection of the annual recipient of the $2,000 scholarship will be a committee that currently consists of the five WCSU alumni who also work at Mediassociates.
“The five employees determined the essay questions, and they will be the ones managing the selection process,” Brunjes said.